On the 19th of March 2014 - Google's Matt Cutts announced that Google had taken action on a large guest blog network. Ann Smarty of MyBlogGuest.com later confirmed the penalty and commented: "The reality is, Matt Cutts is using us for the PR game: To get more people scared.
Google insights is now Google trends. This Google service offers interesting insights into changes and or comparisons between sets of search queries. Why use it? Well I often wondered if I should be using Online Marketing, Digital Marketing or Online Marketing when talking about what I do.
The following offers insights into how to approach keyword research. A keyword phrase map is a great place to start for your search campaign, and creating a set of keywords to target and in turn generate natural traffic from. Essentially you want to ensure your content contains keyword phrases and not just single or two-word keyword phrases.
The following article discusses Key Performance Indicators and ways to measure Search Engine Optimisation performance. Starting with some background history relating to changes in the way Google search works and reports information. And then some modern era, 2014 suggestions for SEO measurement. Google introduced encrypted search back in 2008.
It's great to have a site that naturally attracts good quality inbound links. This can because you've provided great content or something unique for visitors to engage with. The result of these back-links provides your site with an endorsement of trust and in some cases; PageRank.
This article offers top level considerations for your website's landing pages. Any landing page where a visitor enters your site should be of great importance and aligned with organisational goals. Consider how your brand or promotion is being received in a digital era where the attention span of web traffic is plummeting.
This counts as a great starting place to ensure that Google finds you, finds everything, finds it all easily and indexes it into natural search results. This presumes you have already found a reliable tool or method of conducting keyword research. Keyword research is key to any Search Engine Marketing strategy.
I attended a great online marketing seminar run by 2 Sticks Digital Marketing before leaving Australia. As well as all the great information, handy tips and pod casts I acquired at the seminar; was a single sheet of online marketing questions. Even years later, this still stands as a great checklist for the would-be online marketing genius.
The basic day to day fundamentals of SEO can be time consuming, so getting a chance to look deeper for options to improve the authority or index-ability of your site can be difficult. But, for when the opportunity arises here are some suggestions: Translation: Has your site been translated for all the markets you reach?